1Gentle and Clean, concentrated and easy tot use. 2Great for weekly basics, bedding or as a cloth diaper detergent. 3Our laundry detergent is ideal for sensitive skin, chemical sensitivities, and allergic temperaments. 4Gentle yet powerful, it is a safe, strong, plant-based clean rinsing natural detergent for people with soft to moderate water. 5Gentle does not hurt the hand, fresh fragrance can be deodorized.