1Can be used on gray, blonde, bleached and high-gloss hair, giving out a bright and shiny sheen. 2Contains intense purple pigments to compensate for unwanted yellow tones and is suitable for all hair types. 3Softens hair, gives natural blond hair glow, and renews tones. 4Use regular purple shampoos to protect the color of your hair and prevent discoloration due to damage. 5Use 2-3 times a week as needed. Wear gloves to prevent discoloration of hands.