$0.99



NUDGE 10% NANO HYDROXYAPATITE FORMULA, ALWAYS: Nudge toothpaste has always been formulated with 10% nano-hydroxyapatite. Our original tubes followed a minimalist design and did not display the percentage on the label. We heard your feedback. Future Nudge tubes will clearly show 10% nano-hydroxyapatite on every tube. The formula inside current tubes is unchanged and identical. WARM CINNAMON & CLOVE FLAVOR EXPERIENCE: A distinctive blend of cinnamon and clove delivers a warm, refreshing taste that feels clean, balanced, and sophisticated without harsh menthol or overpowering sweetness. Designed for people who prefer a bold, modern alternative to traditional mint toothpaste. CRAFTED WITH 10% NANO HYDROXYAPATITE: Nudge is formulated with nano-hydroxyapatite inspired by the natural structure of tooth enamel. The rod-shaped particle design is engineered to interact efficiently with tooth surfaces, delivering a smooth, refined brushing experience and a modern alternative to traditional toothpaste formulations. CLEAN, FLUORIDE-FREE NUDGE FORMULA: Nudge toothpaste is fluoride-free and made without SLS, parabens, artificial colors, or unnecessary fillers. Designed for consumers who value clean ingredients, gentle formulations, and premium oral care without harsh additives. LOW-ABRASION DAILY PERFORMANCE: Nudge uses a carefully balanced silica system that cleans effectively with a gentle feel on enamel and gums. Suitable for daily use and for those seeking a non-aggressive toothpaste experience. DESIGNED FOR MODERN ORAL CARE ROUTINES: Created for people who want a next-generation toothpaste that combines clean ingredients, thoughtful formulation, and contemporary flavor profiles beyond conventional mint. CONSISTENT FORMULA, EVOLVING PACKAGING: Current tubes feature our original minimalist packaging. Upcoming production runs will include updated tube designs with clearer communication around nano-hydroxyapatite concentration, while maintaining the same trusted Nudge formula. PREMIUM ORAL CARE BY NUDGE: Nudge combines clean ingredients, advanced formulation design, and transparent communication to deliver a modern toothpaste experience for everyday routines. Package Dimensions:7.2 x 2.09 x 1.65 inches; 4 ounces Date First Available:January 8, 2026 Manufacturer:Nudge Best Sellers Rank: #5,772 in Health & Household (See Top 100 in Health & Household) #140 in Toothpaste #140 in Toothpaste Customer Reviews: 4.5 4.5 out of 5 stars (315) Brand Name: Nudge Age Range Description: Adult Target Audience: Unisex-Adults Item Highlight: Fluoride Free SLS Free Toothpaste with 10% Rod-Shaped nHA, Natural Whitening, Fresh Breath, Clean Teeth, Gentle Oral Care Manufacturer: Nudge UPC: 628011221247 Manufacturer Part Number: Nudge-TP Flavor: Cinnamon and Clove Item Form: Paste Product Benefits: Remineralization, Sensitivity Relief Item Weight: 4 ounces Number of Items: 1 Unit Count: 4.5 Ounce Capacity: 4.5 ounces Material Type Free: Fluoride Free, SLS Free Material Features: Gentle yet effective with remineralizing properties