IBM Way: Insights into the World's Most Successful Marketing Organization

$4.82

IBM Way: Insights into the World's Most Successful Marketing OrganizationIBM Way: Insights into the World's Most Successful Marketing Organization

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world Read more Publisher:Harpercollins; Reissue edition (January 1, 1986) Language:English Hardcover:235 pages ISBN-10:0060155221 ISBN-13:23 Item Weight:1.2 pounds Best Sellers Rank: #2,774,760 in Books (See Top 100 in Books) Customer Reviews: 4.1 4.1 out of 5 stars 18 ratings